9th September 2011....As rugby fans gear up for the 2011 World Cup rugby tournament that kicks off today in New Zealand, yuMobile has today launched an SMS service that will enable subscribers to receive regular updates on the tournament.

Lovers of the rugby game will be able to keep up to date with developments in New Zealand by sending the word “Rugby” to 334 at a daily subscription fee of Ksh.2/- which entitles subscribers to an unlimited number of updates daily.

While announcing the launch of the service, yuMobile Country Manager Madhur Taneja said, “We are committed to being true to our subscribers by offering them with value added propositions that are innovative at the same time in line with their lifestyles. As excitement builds around Rugby World Cup 2011, I am sure our subscribers will be thrilled by this affordable service that will keep them updated to the biggest sporting event of the year that will capture the emotion, passion, drama and excitement across the world.”