26th September 2011......yuMobile the mobile phone brand of Essar Telecom Kenya Limited has today announced that its popular free calls all day offer will now become a permanent tariff.

Subscribers will continue to enjoy free yu to yu calls from 6.00 am to 6.00 pm with only the first minute of yu to yu call of the day charged at Kes.2.

In addition to this, the mobile telephony firm is also retaining its 50cent per SMS offer across all networks at a daily charge of Kes 2, thus providing Kenyan mobile users, opportunities to communicate at a low cost at the same time make savings that boost their socio-economic development.

While announcing the latest development, yuMobile Country Manager Madhur Taneja said:
“We are delighted to take the lead in making sure the calling rates in the market give best value for money to subscribers. As we respond to the market demand in making communication affordable, we have been compelled to make this offer a permanent tariff, re-emphasizing our commitment to always think of the consumer needs.

The cost of living has continued to rise but we will continue to ensure the very best for subscribers." Mr. Taneja concluded.

Under the 6 to 6 promotion launched in July, all yu subscribers made yu to yu calls free of charge every day, from 6am to 6pm.