| yuMobile partners with Red Cross to fight famine press release |
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The mobile service provider has set up an account on its mobile money transfer service yuCash, through which subscribers can make donations to the Kenya Red Cross Society. In addition yuMobile will bear all the costs usually incurred by subscribers to send money towards the same cause. While commenting on the campaign, yuMobile Country Manager Madhur Taneja said, “Even as we support this initiative, we urge the government and people of Kenya to come up with long term remedies to these recurring catastrophes.” To make a donation yuMobile subscribers can go to their yuCash Menu on their phone and select Send Money, enter 200140 for Kenya Red Cross Society as the Business Code, enter the amount you wish to send followed by a Short Message (max 32 characters) e.g. Drought Response Donation. This will be followed by a screen showing all the details to confirm accuracy of the transaction. Subscribers then enter their yuCash PIN and press OK. They will then receive a confirmation SMS from yuCash. yuMobile subscribers can make a minimum contribution of Ksh 100 on yuCash and also send a messenge with the contributions at no extra charge. Those wishing to donate less than ksh 100 towards the initiative can send a sms message of hope to the short code 1111 which will be charged at ksh 10 per sms with all proceeds going towards the Kenya Red Cross Drought response initiative.
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